pentahex is an independent Branding and marketing agency in Singapore. we align purpose, vision, and culture to create brands that cannot be ignored.

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A Branding Agency in Singapore

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PENTAHEX is a strategic branding agency. We work at the crossroad of brand and strategy for companies looking to launch, grow, or refresh their brand. You hire us to articulate your vision, to differentiate, aligning your team, and simplifying tough problems. We're an excellent fit when your brand has something to say, not just something to sell.

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A Branding agency in Singapore

Ideas

November 3, 2022

The Importance of Creating a Strong Brand: How to Make Your Brand Stand Out

In this post, we'll share a bit about what is branding and what you can do to ensure you have a strong one.

FAQ

How long does it take to design a brand identity for a startup?

Time taken defers from Branding Agency to Branding Agency in Singapore, our brand design work may take from 6 weeks and more. If there is an existing logo design, startup founders usually need more time to decide. We call it a natural resistance to change that makes the timeframe anywhere within two months, even for the smallest package. We know you probably needed it yesterday, but the good design takes time.

Do you guys accept equity?

We can consider a cash + equity deal when we provide our services with a slightly reduced rate for a small portion of the company. But there are different factors that we look at before accepting these types of projects.

What if I don’t like the final result?

Since we work as an extension of startups teams and continuously communicate with the stakeholders, our clients play a very active role in the decision-making process. So there are no surprises along the way. As a result, there is usually a zero chance that you wouldn't like the final delivery unless you were entirely isolated from the communications.

How does your branding process look like?

Discovery:

We collect information about the project, analyze competitors, and audit the existing identity to clearly understand the task and have a strong foundation for the upcoming work.

Visual positioning:

Based on the competitive landscape and the target audience, we create a visual positioning of the brand. We go through several exercises to define the critical characteristics of the future visual brand identity.

Brand mood and attributes:

This phase is vital for identifying a cloud of attributes such as adjectives and nouns and then group them. And then, we prepare mood-boards for each of the logical groups.

Style guide:

Our final output is a visual brand identity guide that combines all basic visual assets like logo, wordmark, typefaces, and other materials in one delivery. It allows our startup clients team to have a single source of truth and set some rules for visually consistent use of the brand across all touch-points, starting from marketing websites, social media, product design, and more.

Do you work with new startups?

We love working with new startup that raised a friends and family round! Please do not hesitate to contact us!

Brands, experiences, and radical collaboration.

Become a client!

Our clients get the best results when they have our team dedicated to their business for extended periods of time. This is why we are looking for ongoing collaboration where our professionals are like your team members who just happen to be remote. Ready to move forward?

“Working with Pentahex Co has been a breeze from start to finish.”
Rated 5/5 - on Clutch.co
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