Depending on the package, the brand design work may take from 6 weeks and more. If there is an existing logo design, startup founders usually need more time to decide. We call it a natural resistance to change that makes the timeframe anywhere within two months, even for the smallest package. We know you probably needed it yesterday, but the good design takes time.
We can consider a cash + equity deal when we provide our services with a slightly reduced rate for a small portion of the company. But there are different factors that we look at before accepting these types of projects.
Since we work as an extension of startups teams and continuously communicatewith the stakeholders, our clients play a very active role in the decision-making process. So there are no surprises along the way. As a result, there is usually a zero chance that you don’t like the final delivery unless you were entirely isolated from the communications.
We collect information about the project, analyze competitors, and audit the existing identity to clearly understand the task and have a strong foundation for the upcoming work.
Based on the competitive landscape and the target audience, we create a visual positioning of the brand. We go through several exercises to define the critical characteristics of the future visual brand identity.
This phase is vital for identifying a cloud of attributes such as adjectives and nouns and then group them. And then, we prepare mood-boards for each of the logical groups.
Our final output is a visual brand identity guide that combines all basic visual assets like logo, wordmark, typefaces, and other materials in one delivery. It allows our startup clients team to have a single source of truth and set some rules for visually consistent use of the brand across all touch-points, starting from marketing websites, social media, product design, and more.
We love working with new startup that raised a friends and family round! Please do not hesitate to contact us!