We work directly with founders, CEO’s and their direct teams to align business vision to brand strategy. Most our of clients are going through leadership changes, entering new markets, launching new products, or are simply stuck or stalled. To solve that, we launch new innovations, refresh boring or tired brands, and architect new powerful business outcomes
In the rapidly changing social and digital landscape, we know that a “one size fits all” approach to social media isn’t going to drive results. Pentahex uses a data-driven, audience-led process to create custom and innovative social media strategies for our clients that deliver against business goals. We provide tailored recommendations on what key platforms you should be on, how to engage with your audience effectively, and how to develop creative that resonates with your key customer base.
So how do we stand out? First and foremost, it’s the quality of our design workand the craft it takes to make it. The websites we create are easy to use, look great, and represent your brand in the best way possible.
Unlike most traditional digital design firms and user experience designers, we combine creative and product design capabilities under one roof and on the same project. Imagine a branding agency meeting a web design agency — that’s us.
Great advertising marries the message, medium, and target. It’s a mathematical formula that can be modeled, properly planned, and supercharged with brilliant creative work. We focus on the math first, build out comprehensive plans, underpin sound deployment strategies, measure with analytics, and craft disruption together.
Depending on the package, the brand design work may take from 6 weeks and more. If there is an existing logo design, startup founders usually need more time to decide. We call it a natural resistance to change that makes the timeframe anywhere within two months, even for the smallest package. We know you probably needed it yesterday, but the good design takes time.
We can consider a cash + equity deal when we provide our services with a slightly reduced rate for a small portion of the company. But there are different factors that we look at before accepting these types of projects.
Since we work as an extension of startups teams and continuously communicatewith the stakeholders, our clients play a very active role in the decision-making process. So there are no surprises along the way. As a result, there is usually a zero chance that you don’t like the final delivery unless you were entirely isolated from the communications.
We collect information about the project, analyze competitors, and audit the existing identity to clearly understand the task and have a strong foundation for the upcoming work.
Based on the competitive landscape and the target audience, we create a visual positioning of the brand. We go through several exercises to define the critical characteristics of the future visual brand identity.
This phase is vital for identifying a cloud of attributes such as adjectives and nouns and then group them. And then, we prepare mood-boards for each of the logical groups.
Our final output is a visual brand identity guide that combines all basic visual assets like logo, wordmark, typefaces, and other materials in one delivery. It allows our startup clients team to have a single source of truth and set some rules for visually consistent use of the brand across all touch-points, starting from marketing websites, social media, product design, and more.
We love working with new startup that raised a friends and family round! Please do not hesitate to contact us!