This is the process of researching and defining a brand's key elements in order to develop a clear and compelling brand strategy.
This is the process of creating a consistent visual identity for a brand. This involves developing a set of visual elements, such as a logo, color palette, typography, and imagery, that accurately reflect the brand's values and message.
Brand mood is the emotional tone associated with a brand, while brand attributes are the specific characteristics that define a brand. Together, these elements help to create a strong and consistent brand identity that resonates with the target audience and effectively communicates the brand's message.
A brand guide is a document that outlines the visual and verbal elements of a brand. It typically includes information such as the logo, color palette, typography, imagery, and tone of voice, as well as guidelines for how to use these elements consistently across all brand communications. The purpose of a brand guide is to ensure that the brand is represented consistently and effectively across all touchpoints, such as the website, social media, marketing materials, and customer interactions. A brand guide helps to establish the brand's visual and verbal identity, and ensures that all brand communications align with the overall brand strategy and messaging.
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