Jofa Mee Pok

JOFA MEE POK IS KEEPING IT TRADITIONAL WHILE INFUSING IT WITH THEIR TWIST FOR THE MODERN CROWD.

2021
Branding | Photography | Packaging Design

2 young entrepreneurs wanted to take a dive into Singapore's hawker culture. Bringing along with them experiences from Michelin Starred Restaurants to share with the mass. Jofa engaged Pentahex to come up with a Brand identity for them, including menu, packaging and signage design. Do try their dry signature minced meat noodles!

Jofa Mee Pok

wanted a branding for their new venture, wanting to stay traditional to the roots of the dish but infusing it with their twist for the modern crowd. Pentahex designed and came up with a logo that pays tribute to the traditional recipe and infusing it with the modern takeover of the new generation, with rounded Chinese characters to give it a modern appearance. Encasing it in a rectangular grid gives it structure and strong foundation.

Jofa Mee Pok
Jofa Mee Pok