Jofa Mee Pok - Traditionally Modern

JOFA MEE POK IS KEEPING IT TRADITIONAL WHILE INFUSING IT WITH ITS TWIST FOR THE MODERN CROWD.

2021

Branding | Photography | Packaging Design

2 young entrepreneurs wanted to take a dive into Singapore's hawker culture. Bringing along with them experiences from Michelin Starred Restaurants to share with the mass. Jofa engaged Pentahex to come up with a Brand identity for them, including menu, packaging and signage design. Do try their dry signature minced meat noodles!

Jofa Mee Pok

wanted a branding for their new venture, wanting to stay traditional to the roots of the dish but infusing it with their twist for the modern crowd. Pentahex designed and came up with a logo that pays tribute to the traditional recipe and infusing it with the modern takeover of the new generation, with rounded Chinese characters to give it a modern appearance. Encasing it in a rectangular grid gives it structure and strong foundation.

Jofa Mee Pok - Traditionally Modern

The new logo and branding for the business was a success, and the business is growing quickly. Jofa is happy with the way the logo and branding has represented their food, and feels that it is a strong identifier for their business.  The logo and branding have also helped to establish their brand name and identity, it has helped generate a lot of attention and buzz from media oulets, magazines and food bloggers alike.

Jofa Mee Pok - Traditionally Modern