We were approached by SPANG&LEI to come up with a Branding and Hand Book for Sensing Punggol, an initiative by National Arts Council Singapore. The Hand Book is to be used by participants to understand more about the initiative and record their daily readings which will then be used for the final execution of the art installations.
The initiative wanted to bring in Senior Citizens along with children to participate in the workshops. Children have short attention span, while Senior Citizens have poor eyesight and some times sensitive to bright colours.
To keep the children interested in the workshops, we created illustrations to make it visually more interesting and fun to look at. We also used strong thick typefaces and bigger font sizes to make sure the elderly are able to read with ease without having to strain their eyes.