Fat Kid Bakery is expanding their business from a home based to having a physical shop. They engaged Pentahex to help them come up with a brand identity that convey their message.
Pentahex worked closely with Fat Kid Bakery to help the business connect with the broadest audience possible. By using an illustrated character as the mascot of the brand, we form a sense of connection with the audiences with the help of bright colors along with a set of icons designed to fit the visual language of the brand. With a strong visual language and branding, audiences can recognize the brand easily. The packaging is strategically designed so that the brand appears strong and recognizable in any angle.